Freshwater is the source of life. It’s what makes Earth unique in the known universe. It’s also a resource under threat. Just 3 per cent of water on the planet is freshwater, and only about 1 per cent is readily available for human use.
The one-two punch of global population growth and climate change means we must be innovative and committed when it comes to water management and conservation.
WWF is working to protect freshwater ecosystems and improve water access, efficiency, and allocation for people and the environment – an essential component of saving most of WWF's priority places and species and reducing the impact of humanity's water footprint.