What is our planet up against? | WWF

What is our planet up against?

WWF’s priority places and species face a range of direct and indirect threats.

These include Our conservation work addresses these threats directly by focusing all of our work on six major goals. But that is not the end of the story...


Tackling the drivers behind the threats

However, adressing the threats alone is not enough to conserve biodiversity and reduce humanity’s ecological footprint.

We also need to tackle the drivers behind the threats...  the social, economic, and political reasons why these threats exist in the first place.

WWF focuses its efforts on three drivers that are particularly relevant at the global level to natural resource overexploitation, pollution, and climate change Finance Mechanisms, and Global Governance structures.

These drivers are complex and interlinked with one another, and impacting on each of our six major goals.

By understanding and engaging with the key actors behind these drivers – the organizations, businesses, communities, and individuals – we will be able to better target our strategies and actions, our expertise, and make the most of your investments in our abilities.

Find out more about these drivers here.


2050 Footprint Goal

By 2050, humanity’s global footprint stays within the Earth’s capacity to sustain life and the natural resources of our planet are shared equitably.

2050 Biodiversity Goal

By 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to a more secure and sustainable future for all.

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